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Clean Economy Now

Stories From the Front Lines of an American Business Revolution

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We are at the beginning of the next American business revolution.

The clean economy is NOW.
It’s happening at a speed and in ways and places that few could’ve predicted.

 Businesspeople who understand what’s happening will reap the benefits. Those who don’t face failure.

America’s economy, its environment - and the fate of our planet - are at stake.

Clean Economy Now

An American Business Revolution

In less than a year’s time, businesses have announced hundreds of major clean energy and clean vehicle projects in the United States, injecting more than $100 billion in private-sector investments into our economy and creating nearly 100,000 jobs. This dramatic economic transformation is breathing new life and bringing new opportunities into communities left behind by previous economic transformations. It’s finally getting America back into the game in the $23 trillion global clean energy marketplace. And it’s all at risk if America chooses in coming elections to go backward again. Explore the numbers at E2 Clean Economy Works. And learn what it means for businesses, consumers, our country and our planet by reading Clean Economy NOW.

LEARN MORE

In less than a year’s time, businesses have announced hundreds of major clean energy and clean vehicle projects in the United States, injecting more than $100 billion in private-sector investments into our economy and creating nearly 100,000 jobs. This dramatic economic transformation is breathing new life and bringing new opportunities into communities left behind by previous economic transformations. It’s finally getting America back into the game in the $23 trillion global clean energy marketplace. And it’s all at risk if America chooses in coming elections to go backward again. Explore the numbers at E2 Clean Economy Works. And learn what it means for businesses, consumers, our country and our planet by reading Clean Economy NOW.

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CHAPTER 1: REVOLUTION

Like past business revolutions, the clean economy revolution is creating a new generation of business winners and losers, billionaires, and bankruptcies. Businesspeople who understand what’s happening will reap the benefits. Those who don’t face failure.

CHAPTERS 5-6: “WE NEED MORE ELECTRICITY”

The surge in electric-powered cars, buildings and goods is also spurring unprecedented demand for clean, renewable energy. Can America deliver?

CHAPTER 8-10: EQUITY, DIVISION AND HOPE

The clean economy promises to bring with it poeple of color, women and parts of the country left behind by previous economic transitions. And with jobs, investments and opportunites pouring into conservative Red states, it just might also help help bridge the bitter national divide over climate change.

CHAPTER 2-3: MODERN-DAY TRIPLE PLAY

How a trifecta of public policies that almost didn’t happen is now driving the biggest investment into clean energy, climate solutions, and technology in history, reshaping our economy, our country and our future.

CHAPTERS 6-7: INNOVATION AND ELECTRIFICATION

In the future, we’ll make our energy just like the sun and bottle it up in virtual power plants. We’ll use it in sexy heat pumps and stoves named Charlie. Past economic transitions in transportation, computing and constrution, unleashed world-changing innovations and opportunities. The clean economy is now doing the same.

CHAPTERS 11-12: REMAKING THE COUNTRY, RESHAPING THE WORLD

From rural Mississippi to suburban Maine, from Washington state to southernmost California, the clean economy is remaking parts of America in ways that until recently would have been inconceivable. It’s also finally getting America in the game in the $23 trillion global clean energy market - as long as we don’t let short-sighted politicians take us backward again.
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from the book foreward by

Arnold Schwarzenegger

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“When I think about how far America has come in building a cleaner economy, I can’t help but smile.
It’s hard to imagine we can fail, but make no mistake: We can.
If we do, it won’t be a failure of innovation or of business. It will be a failure by us to come together to keep this great progress going. It will be a failure by us to put aside our ideologies and political divisions and our complacency.
It will be a failure by us to act.“
Arnold Schwarzenegger
38th Governor of California
founder, USC Schwarzenegger Institute
Schwarzenegger Climate Initiative

Early Praise

“This optimistic report from Keefe … surveys how corporate and legislative efforts to protect the environment are creating jobs, lowering consumer costs, and increasing corporate profits…The emphasis on how clean energy benefits consumers, workers, and the economy offers a potent message for bridging political division around the issue. Keefe’s insights will appeal to business leaders and climate activists alike.”

Publishers Weekly

”The transition to a clean economy isn’t about sacrifice. It’s about creating jobs, saving money, keeping our kids healthy and our world safe. In Clean Economy NOW, Bob Keefe lays out how America has finally gotten on a path to a brighter tomorrow – and why it would be disastrous for us to turn back now.”

Gina McCarthy former White House National Climate Advisor and US EPA Administrator

Federal and state clean energy policies are unlocking unprecedented economic opportunity for businesses across America and helping improve equity in the places most in need. Read this book and you’ll understand how and what it all means to your company, your community, and our planet.

Ariel Fan founder and CEO, GreenWealth Energy

To reduce the accelerating impacts of climate change, we must boldly shift to a Clean Economy - NOW. This is the book you need to read to understand the businesses, the policies, and the economic opportunity behind the clean energy revolution, and why companies, consumers - and our planet - can’t afford for America to go backward again.

Manish Bapna President and CEO, NRDC (Natural Resources Defense Council)

In Clean Economy NOW, Bob Keefe masterfully illustrates what Milton Freidman told us decades ago: There is power in tapping free enterprise to solve our environmental challenges. Through his in-depth look at how American businesses are responding to the climate crisis, he shows that a healthy economy and a healthy environment can – and should - go hand-in-hand.

Bob Inglis Former US Representative, Executive director, republicEn

We’re at the beginning of the business opportunity of a lifetime – and the best opportunity we have left to combat climate change, improve equity, and expand clean energy for all. To understand the connections between policy, economy, markets and trends, smart business leaders should read Clean Economy NOW.

Jon Carson founder and managing partner, Trajectory Energy Partners; former Chief of Staff, White House Council on Environmental Quality

If you want to understand the once-in-a-generation opportunities of America’s clean economy revolution, read this book. As author Bob Keefe lays out, businesses are leading the way, and the only thing that can stop us now is if we make the mistake of letting smart climate investments get caught in the crosshairs of our political and cultural wars.

Benji Backer founder, American Conservation Coalition; author, "The Conservative Environmentalist"

About the author

Bob Keefe

Bob Keefe has spent a lifetime at the intersection of business, the environment, policy and writing. He spent more than 20 years as a journalist, covering everything from business and technology to Congress and the White House. He currently is executive director of E2, a national, nonpartisan group of business leaders who advocate for policies that are good for the economy and good for the environment. Learn more ...

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